If you want to know what people really think of you, leave the room. Branding and loyalty go hand in hand - once your customers believe in your company and are convinced you hold the same values as they do, there will be no shaking them off. We’ll help you build a brand that people are excited to support years down the road and will inspire the kind of loyalty only mothers have.
Where your brand stands matters. You could either be Tesla and shoot for the stars or make the misstep of getting Kendall Jenner to ‘end police brutality’ with a can of Pepsi. A company's brand positioning is how you're able to set yourself apart from your competitors and how consumers identify with your brand. With a little bit of help from us, where you choose to stand is totally up to you.
Unique Selling Proposition
“What do you have to offer? Why do I want it? How will it make my life better? Why can’t I get it somewhere else?”
If a customer were to ask you these questions, would you have an answer? Is your answer clear, succinct, and effective enough to get your audience to trust your brand and take action? If not, you may need help crafting a USP, or a unique selling proposition.
Every brand needs to explore and define their USP, which is a statement of what you have to offer and addresses the questions asked above. A carefully and thoughtfully constructed USP is crucial in attracting customers. If you need help creating one, we’ve got you covered at The Branded.
Setting the Foundation (Story First)
An important foundation to your business is discovering and telling your story, especially in regards to how it has influenced or lended to the formation of your brand. Even if you don’t feel like you do, everyone has an interesting story to tell. Sometimes you just need to dig a little bit deeper. Something that might seem mundane or normal to you, might not be to others. Finding this story is often the key to laying the groundwork for your brand. It’s the foundation upon which you’ll build your brand pillars and mission statement. We love stories and are excited to hear yours. If you need some guidance discovering your story, we can help with that too.
Core Message to Consumer
Your core message to your consumer is a strategically and creatively worded statement that is a combination of your USP, your brand pillars, and your mission statement. You’re talking directly to your customers and letting them know exactly what you have to offer and why they need it. Your core message should encompass your brand voice and tone and give your audience a call-to-action. It’s an opportunity to explain your USP and mission statement to your consumers in a more interesting and relatable way.
At The Branded, crafting core messages to consumers is just one of our many areas of expertise and we can help you write one that’ll get your audience excited and eager to support your brand.
Aptly referred to as brand pillars, these are the core values that support and hold your business up. Without these, your brand is more likely to lack clear direction and focus and have an overall weaker foundation to build upon. Regardless of how many brand pillars you have, they should encompass and represent your beliefs and ideals. They are the values that guide and shape your decision making, your mission statement, your vision, your communication strategy, and more. You need to have clear, well-defined brand pillars in order to achieve your goals and to attract customers who share your views.
Brand Purpose & Mission Statement
Your brand purpose or mission statement is a description of what your brand does, what your goals are, and what you’re working towards. Everyone has a different definition of success, making it important to have a clear mission statement so that your audience and your business knows exactly what it is that you’re hoping to achieve. Mission statements should include what it is that you do, how you do it, and most importantly, why you do it.
A brand strategy is a long-term plan to build, develop, and grow your brand in order to achieve your goals and objectives. Our team will do everything we can to learn about your brand, your story, your values, and your motivations. To learn about your target audience, we may decide to create and conduct a survey in order to get a deeper understanding about your customers’ values. By analyzing customer data and competitor info and using it in conjunction with your brand identity and positioning, we can begin to formulate a brand strategy specific to you. Our goal is to help you reach your goal, and our creative and innovative team is here to help you achieve your definition of success.
Naming a Business
What’s in a name? A lot, actually. You should put just as much thought into naming your business as you would naming your child. It only makes sense, because for many, their business is their child. You give them a name and give them your care and love. You have hopes and dreams of what they might become and you put them out into the world, nervously watching them grow. At The Branded, we’ll work with you to brainstorm business names that will have an impact and are an accurate representation of your brand. Whether you need help thinking of a name for your new business, or just need help improving your existing one, we are here to help.
For more on what makes a good business name, feel free to check out our blog post specifically on the topic.
Imagine what your baby would have to go through in life if you named her Karen. The same goes for naming brands. Get it wrong and it’ll linger like spoiled milk. We’ll help you find a brand name that’s not only easy to say but easy to remember… In a good way. Think Apple, not Analtech (yes, that’s a real company).
Brand Identity & Guidelines
We’ll create a beautiful, thorough, and engaging brand bible for you and your business. Your brand bible will include crucial content like your mission and vision statements, brand pillars / core values, core message to your customers, photography guidelines, color palette, typography, and more. Think of this as your go-to guide or handbook, specifically created for your brand. It’ll have almost everything you need to know about your brand identity so that you can easily reference it as you need and ensure consistency across all aspects of your business.
Not convinced? Head over to our blog on brand bibles for some amazing brand bible examples and more on how you could benefit from creating one.
Ever tried to be like Apple, but ended up stinking like a brussel sprout? Honing in on a brand identity that's magnetic to customers is not as simple as designing a logo and calling it a day. It’s about tying in all the elements of messaging and design to build a powerful, relevant and lasting brand. It’s like finally completing a 1000-piece jigsaw, and seeing the full picture.
Color is another big component of your brand identity. It’s important to not only use colors you like, but to use colors that best express your brand and will help get you noticed. Color can be used to set mood, tone, and to express your values. Using consistent color choices and having a go-to color palette helps strengthen and reinforce your brand’s tone and identity. We’ll look at which colors boost your brand, and which colors you should avoid. Together, we’ll discover and explore the colors that’ll make your brand pop, which ones won’t, and why. It’s a vibe.
“I’m sorry, you’re just not my type.” No, we’re not talking to you, we’re talking to these font choices over here. There are plenty of amazing fonts out there, all with their uses, but not all of them will work for you. Typography is the art and technique of arranging words and letters in a way that makes the text appear legible, clear, and visually appealing. Whether you want to be bold and striking, or elegant and care-free, we’ll pick the correct selection of fonts, font styles, and font sizes for your brand and look at which of them work well together.
Yes, we’ll turn your brand and business into an icon, but that’s not what we’re talking about here. When we mention iconography, we mean a collection of images or symbols that we’ll create for your brand, whether it be for your website, promotional material, buttons, or social media channels. Our designers put careful thought into creating amazing icons that grab the attention of your audience and ensure that they are on brand. For an icon to work it’s important that it’s clear what they represent. We’ll make sure the icons for your brand are clear, creative and as awesome as your logo.
Brand Communication Strategy & Guidelines
Your communication, whether through content creation, consumer interactions, or social media posts, all affect the public perception of your brand. Just as it is important to have a brand bible to outline different aspects of your brand’s look and feel, it’s important to have a communication strategy to guide how you communicate. We’ll go over how your brand pillars and core values shape your brand’s voice and tone and how this can change depending on the platform or situation. We’ll also work with you to develop your communication objectives and principles, and give you the guidelines for effective communication to deliver an impactful message.
You don’t talk to your boss the same way you talk to a baby. The same goes for the way you talk to your customers. Whether it’s authoritative, friendly or playful, we’ll help you find and define a brand voice that’s consistent with who and what your company stands for. Best of all, you’ll keep customers mesmerized and hanging off your every word.
Humans are storytellers by nature, so it makes perfect sense that we’re more likely to connect to a story rather than a carefully constructed, robotic mission statement. This doesn’t mean you shouldn’t have a mission statement, it just means you need to invest time into developing, sharing, and telling your brand story as well. People who share your values will support your brand so it’s important to understand ‘why’ you do what you do, as opposed to just ‘what’ you do or ‘how’ you do it.
Brand storytelling can be a tricky one to get right, but The Branded is here to help. We’ll get to know your background, your values, your goals and dreams to help develop an impactful brand story for you.