Sneakertopia (Part One)
What started as a necessity has grown and expanded into a culture of art and music, while becoming staple elements in fashion. Sneaker culture has become a diverse representation of style and has become a symbol that transcends generations of time.
Sneakertopia is a dedicated cultural museum that connects sneaker culture with both a physical space and an augmented reality. Their space creates interactive experiences for anyone in search of creativity and community. Inspired and influenced by sneaker culture; the exhibition combines sneakers, streetwear, art, music, and more into an unforgettable experience.
Companies from around the world have reached out to Sneakertopia in hopes for the exhibition to globally expand. Sneakertopia asked us to create a clear brand identity as well as a detailed brand guideline that would be sent to global partners. It was important that their brand message, aesthetic, and layout would be translated well in other cities, and countries. We created a bold, modern, and classy brand identity that reflects their brand vision through neutral colours, custom iconography, and photography.
The Brand Guidelines helps organize and solidify the brand identity through pages of logo guidelines, color palette, typography, photography, and more. Each page meticulously explains the process and informs the reader of the steps to using elements of the brand identity.
Designer & Author: Joshua Lee
Guideline Copywriter: Edward Nieh, Shama Palangdosan