What We Did
Brand Bible and Guidelines
The rise of skincare has taken the market by storm, stating the importance of taking care of your skin, which has shown to reflect your current state of health. Getting into the practice of preserving or improving your skin can have positive effects to your mental health and physical-self. It’s important for individuals to take time to destress, relax, and enjoy the moment.
Juci Botanicals is a skincare brand that vocalizes the importance of taking care of your skin and the environment. They have formulated and designed products that can do both. They have created highly effective, luxurious skincare products that are safe for everyone to use, while also remaining eco-friendly and sustainable.
Juci Botanicals asked us to create a brand identity that reflects their brand values, as well as a brand guideline and communication strategy. The design had to reflect their beliefs in botanical skincare and sustainability, while appearing high-quality and dedicated. We took a natural, minimal, and modern approach to their new logo, which is supported with photography, custom iconography, and packaging design in similar styles.
The packaging we designed mainly use the neutral tones, with elements such as photography or colour tones to add additional support to the design.
The Brand Guidelines helps organize and solidify the brand identity through pages of logo guidelines, colour palette, typography, photography, and more. The guideline is also an extension of the brand identity and was designed with the tone and brand values in mind.
Brand Communication Strategy
A little different from the brand guidelines, the brand communication strategy are guidelines and principles on written content for the brand. The tone of voice, the choice of words, and attitude are all covered in the communication strategy. It helps reinforce the voice of the brand identity when speaking to your audience.
Logo Designer: Niamh Ni Bhroin
Guideline Designer & Author: Joshua Lee
Guideline Copywriter: Edward Nieh