Pianu (Part One)
What We Did
Brand Bible and Guidelines
Piano lessons, singing lessons, violin lessons, there are all sorts of different musical lessons available for an individual to strive for. Technology has also created realities that allow for lessons to be available in a virtual space, rather than a physical one. However, with a limited attention span and invisible goal, regardless of your virtual or physical space, it can become grueling, repetitive, and boring.
Pianu was created to be an app that encompasses a multitude of different approaches to piano lessons. Pianu is an educational music App that uses a gamification strategy and design to teach customers how to play and love the piano. Level ups, challenges, goals, and badges are just some of the opportunities the audience has in earning during their lessons that are fun and educational!
Pianu asked us to create a logo as well as an accompanying brand identity, and a market strategy that will help their brand grow and reach a larger audience. They wanted their brand identity to reflect their brand values, and needed to appear fun, approachable, and engaging. We created an engaging and friendly brand design through visually appealing colours, friendly and welcoming characters, and design elements.
As part of the brand identity, we created characters to be used throughout the brand, on their website and apps. The maestro character, named Pia, is a fictional character and mascot for Pianu. Pia encourages and teaches the students, and students are also able to purchase different outfits for him to wear through earned coins.
The Brand Guidelines helps organize and solidify the brand identity through pages of logo guidelines, colour palette, typography, photography, and more. The guideline is also an extension of the brand identity and was designed with the tone and brand values in mind.