Over the past few years the Cannabis industry has exploded in size, and as a slew of new players have entered the market it has become more and more important to show up not just uniquely, but in a way that builds trust and authority.
Traditional is a cannabis company that provides the cleanest and most innovative cannabis products, with exclusive strains hand-grown in LA. By offering the purest cannabis flowers on the market, Traditional has a product that stands out, and needed a brand identity to match.
To help Traditional bring clarity to their brand message we developed a brand identity, brand purpose, bible and guidelines. We created custom iconography and provided visual direction for photography, social, and web. The Branded has helped scale their quality-driven and passionate brand to new heights.
Not your ‘traditional’ cannabis company
Traditional had a clear vision for their product and needed clarity when it came to how to connect to their young, cool, and savvy clientele. Standing on the four pillars of ‘quality’, ‘trust’, ‘passion’, and ‘inclusivity,’ we designed Traditional to be a fun, bold, and authentic brand that would give just a hint of exclusivity while remaining accessible and trusted by those in its tribe.